TechCrunch recently announced Google’s plans to offer targeted app install ads on mobile search and YouTube, something recently accomplished by Facebook, Yahoo and Twitter. Businesses that want to promote these app installs across the AdMob network are able to target consumers based on data Google...
First there was geo-targeting, or employing location-based techniques to reach your target market. But advertisers are getting savvy to more precise methods to reach mobile users on the move. Brand campaigns using techniques such as targeting based on location-specific consumer behaviors increased to 58%, up from...
When you do keyword research, you’re looking for the actual words or phrases your customers use when they search for information about your content topic. Smart keyword research will show you in depth information about your audience — how they search, how they speak, and how...
The king of search has teamed up with the Internet's most popular real estate portal. Google Now is an intelligent personal assistant app for Android and Zillow is now powering its real estate search and listings. When users enter keyword search terms that indicate they are home...
Google Places is transitioning to G+ Local. Uh-oh – now more of us have to figure out how to use Google Plus, as it will have a tangible impact on the web for local businesses. Currently about 25 percent of the more than 2.5 billion daily...