With the enormous power and popularity of social media continually on the rise, many people have abandoned email marketing as part of their digital strategies. We disagree – you still need emails, but it’s time to reassess how you integrate them into your social media...
Social-savvy companies are trading in the stodgy corporate blog and using Tumblr in a new way, hoping to gain some of their 29 million unique visitors per month. How are companies leveraging this microblogging platform as part of their content marketing strategy? Sumall.com shares some...
Original video content can be an extremely effective marketing tool for brands, yet according to Clickz.com, most still aren't using it to engage consumers. What’s the hesitation? It’s been proven again and again that consumers are watching more videos through social media all the time. This...
Today people have less and less time to read plain text status updates. According to inc.com, videos and photos are more likely to get clicked and shared on social media. Inc.com also quoted that on Facebook, videos are shared 12 times more often than texts and...
If you’re playing the social networking field, you know that there’s no magic formula to become a credible brand. It takes time and patience to build trust among your audience; however, consistency and frequency are not always the keys! You can consistently post about all...
Have you ever almost driven off the road trying to look at your GPS, even though that little voice told you exactly where to go in plain English? Humans are visual creatures, it's in our nature to process and remember what we see more efficiently...
One of the biggest mistakes brands are still making in social is overemphasizing themselves. Companies are spending time and money to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the fact that those people aren’t message receptacles. They...
Smartphones allow us to view videos almost anywhere we are – but surprisingly enough a new study shows that 63% of people watching video on mobile phones are doing so at home rather than on the go. According to a new report by the Interactive...
The sudden popularity of Instagram and Pinterest illustrates just how rapidly we are moving toward a visual marketing world. Being constantly inundated with information, users often prefer consuming visual content to reading blocks of text. Facebook users are uploading approximately 300 million photos a day...