How Millennials Shop [Infographic]

Marketers are continuing to refine ways to reach the elusive millennial market, those born between 1981 and 2000 that spends most of their lives online. This is a great infographic from AdWeek.com that shares all the important aspects of millennial behavior when it comes to spending. [caption...

Getting Mobile Engagement from Your Audience

According to Clickz.com, a recent study by Initiative (a media agency) revealed that voucher codes, QR codes, and brand mobile websites drive the most engagement from consumers compared to mobile banner ads. It clearly shows that activities that can only happen on mobile yield the most...

Consumers Snacking on Content – What Does it Mean for Marketers?

Today our high-powered smartphones are always on. This means that we always taking in content… just in smaller portions. Smartphone users truly stand apart from other consumers in the way they shop, communicate, and take in media, as well as how they use their spare time....

Gen Xers are Online the Most

It’s not the Millennials that are the most savvy in the digital world. Generation X—the first generation to grow up with PCs—are the ones plugged in the most. These 34- to 45-year-old consumers are heavy users of digital tools, but they also watch more TV...

How to Market During the 3 Stages of Buying

In an industry that once used print media as its primary form of delivering the marketing message, there is now an urgent need to employ the Internet to reach today’s homebuyer. A recent study by the National Association of REALTORS found that 94% of homebuyers...