Smartphones ownership has skyrocketed, and mobile technology will continue to grow to match demand, as consumers are moving toward mobile over PC. Marketers must evolve to meet this new way of life, and location based marketing is leading the way. Mobile ordering means more than using...
More and more consumers are “cutting the cord” when it comes to watching traditional television. In fact, according to MarketingLand.com, digital video consumption is up 13% since last year. One quarter of the U.S. adult population watches original digital video programming at least once a month....
Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...
It’s true – today’s environment affords your access to thousands of tools and techniques for delivering your message. How do you keep them relevant and effective? For a successful marketing campaign, you have to approach it holistically and strategically with communication goals, then craft your...
There are more smartphones than people in the United States, and a greater percentage of customers are searching for businesses on mobile devices. Naturally, this means your website should be optimized for mobile. But too many companies automatically assume they should have their own app...
In today’s ever-changing marketing landscape, it’s vital to keep evaluating your advertising strategies on a regular basis. Believe it or not, QR codes were first created about twenty years ago; however, it is only recently that they started being used for business. These codes have become...
Today, Gen X is often overlooked, as they are a smaller generation than Baby Boomers and Millennials. But they are still substantial at 65 million! According to eMarketer, this generation came of age alongside the Internet. Most use social networks and smartphones religiously. For marketers using...
According to Clickz.com, a recent study by Initiative (a media agency) revealed that voucher codes, QR codes, and brand mobile websites drive the most engagement from consumers compared to mobile banner ads. It clearly shows that activities that can only happen on mobile yield the most...
For content providers and advertisers, there is an increasing issue with device fragmentation. The rapid growth of smartphones and tablets, internet-connected TVs and soon-to-be web-enabled everyday devices means digital content must meet the needs of an ever-increasing number of screens and sizes. The proposed solution? Responsive...