Cross Promoting Still Counts

Chances are, you have more than one social profile for your business, and you’re probably most active where the crux of your audience is: on Facebook. Promoting links to your other social profiles on Facebook lets your fans quickly and easily know where else they...

How to Leverage Facebook and Email Marketing Together

Facebook marketing and email marketing are both highly effective, but the overall result is much better when they’re used in conjunction with each other, according to AdEspresso.com. The first way to accomplish this is to enable social sharing abilities within your email marketing campaigns. You can...

Facebook’s Refined Targeting Features – Make Them Work for You

Facebook marketing has come a long way, even from 2012. Companies in general have gone from “Why should I care how many fans I have?” to 92% of all marketers now taking advantage of Facebook advertising. Over these past few years we’ve seen the success,...

Here Comes Generation Z – Who Are They?

Not soon after we have mastered recognizing the habits and values of Millennials, along comes Gen Z. Who are they? While not the “entitled” generation, the media has already labeled them with less than endearing qualities: “screen addicts with no attention span.” This new demographic makes...

How To Use Facebook for Your Business

It’s no secret that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, Entrepreneur tells us that it is the ideal platform to learn more about your target group and reach...

Why You Should Be Retargeting Your Audience

Retargeting has been a buzzword in the digital marketing industry for quite some time now. Yet advertisers are rarely leveraging it across their marketing mix, despite the strong trends we found below. According to AdRoll, who surveyed and analyzed their retargeting data from over 11,000 US...

Native Ads vs. Banner Ads – Which Are More Effective?

What exactly is Native Advertising? It’s is a form of online advertising that matches the form and function of the platform on which it appears. Facebook does a brilliant job of this… as you scroll through your newsfeed and see updates and articles from your friends...

Is Podcasting Right for You?

If you’re struggling with finding the time to read all the blog posts that both interest you and keep you updated for your own content, podcasts might be the answer. Commuters, runners, busy parents and more all want content but rarely have time to sit down...

What You Need to Know About Today’s Email Marketing

It’s true – today’s environment affords your access to thousands of tools and techniques for delivering your message. How do you keep them relevant and effective? For a successful marketing campaign, you have to approach it holistically and strategically with communication goals, then craft your...

How to Allocate Your Real Estate Marketing Budget

Is print dead? Do you pay for social media? Does your website need a facelift? These questions can leave you wondering how to get the most bang for your buck when it comes to modern marketing. For the best ROI, you should be prepared to address...