Better YouTube Marketing for Your Brand

Video has become an integral piece of marketing in the digital age. YouTube continues to lead the way in audience reach and engagement. Brands are anxious to jump on the YouTube bandwagon, but Convince and Convert warns that without a strategy behind your content you...

A Map to Social Media Success

Whether you’re just starting out in social media for your business or you’re a seasoned pro, it’s still daunting to remember which best practices work with which social networks and what all the latest trends are. Thanks to The Whole Brain Group and Post Planner, you...

Should Your Emails Be Optimized for Social Media?

With the enormous power and popularity of social media continually on the rise, many people have abandoned email marketing as part of their digital strategies. We disagree – you still need emails, but it’s time to reassess how you integrate them into your social media...

It May Be Time to Refresh Your Marketing

Customer behaviors change over time, especially with the ever-advancing digital trends. Testing content and reviewing your goals regularly gives you the ability to adjust your strategies to meet these changes. If your website and social media is constantly barraging customers with sales offers, tired graphics and...

How Will You Use Facebook’s New Call to Action Buttons?

These days it’s hard to do any kind of business without having a Facebook page. Although many people gripe about the constant changes to Facebook’s layout, the truth is they’re perpetually building new ways for people to interact with businesses. That’s why the new Call to...

How To Run a Webinar

Webinars are powerful marketing tools. They are online seminars or master classes designed to educate around a clear and concise topic. Generally around 30-40 minutes, these live events are a fantastic way to demo a product, show off a new feature, offer tips, and introduce...

How to Improve Your Call to Action for Online Ads

There is lots of “noise” on the Internet when it comes to digital advertising. At the height of Web 2.0, it was extremely effective and unrivaled for marketers to simply create a design-heavy, visual ad to rise above the noise. It’s not that easy today. A...

Do You Really Need a Custom App?

There are more smartphones than people in the United States, and a greater percentage of customers are searching for businesses on mobile devices. Naturally, this means your website should be optimized for mobile. But too many companies automatically assume they should have their own app...

Is Facebook Video Stealing YouTube’s Thunder?

I’m sure you’ve noticed your Facebook Newsfeed is now heavily populated with short videos, and people are sharing them like crazy! What does this mean for YouTube? Socialbakers analyzed over 180,000 Facebook video posts across 20,000 Facebook pages and reported that marketers are increasingly opting away...

Househappy’s New App Makes Real Estate Search Easy

Househappy.org, an innovative new property portal has released a new free download, Househappy for iPhone. This new app is user-friendly and incorporates a unique, full-screen interface to display thumbnails of homes for sale, listing details and area maps. Homebuyers want lots of quality visuals and no...