And the winner is…

Done right, social media contests are a brilliant way to get your audience excited about your brand and engaged in your content. Winning a contest feels great and when the consumer is in a good mood, they’re more likely to make purchasing decisions in your...

Our Ideas: Blackridge

At Idea Associates, our ideas aren’t just made for the moment. The impact of our content is meant to reverberate through every element of your campaign. Our success is in our ideas and the results they generate. This year, our team has been hard at...

Quitting Facebook

Facebook has been through the wringer in the last few years due to its role in spreading misinformation during the 2016 presidential election. The high-profile scandal has resulted in fleeing investors, decreased earnings, and a skeptical and wavering consumer base. Some users have decided to transition...

Unsearchable

What word or phrase do consumers need to type into a search engine to find your business online? If you don’t know the answer to that question, chances are your consumers don’t know either. In order to take advantage of the vast opportunities the digital...

Mobile Fraud

Technology is getting smarter, and so are the scammers who use it with malicious intent. These fraudsters are always on the cutting edge of technological advances, searching for new ways to exploit unsuspecting users. As marketers target mobile apps for advertising opportunities, scammers are using...

Animal House

It’s easy to understand why marketing campaigns targeting young children rely on animal mascots as brand representatives. Anthropomorphic animals have historically been the titular characters of many popular children’s stories so the transition to advertising makes sense. But if you think we outgrow our connection...

Design in Motion

Animation isn’t just for filmmakers. Designers across creative industries can utilize animation to tell a story. This motion-driven visual content can breathe new life into infographics, logos, and pictures. Short animations have the advantage of quickly showcasing product function or the essence of a brand...

ReBrand

Corporations, they’re just like us! Corporations aren’t really people, contrary to federal law, but just like you and me, companies can still benefit from a makeover every once in a while. We might call our spruced-up wardrobe and newly regimented gym schedule a new year’s...

Visuals Are Vital

Strong visuals can convey your brand’s message just as effectively as well-written content. As images, videos, and graphics grow in popularity with online audiences, marketers are taking advantage of the immense benefits of using visuals. Here’s a look at some of the most popular forms...

Content Is Still King

At Idea Associates, we hereby decree that content is still king. And we’re not the only marketing professionals who think this way. Ever since Bill Gates crowned content as the king of online success in his infamous 1996 essay “Content is King”, the internet has...