Advertising Should Solve Problems

The average person sees more than 3,000 ads a day, yet less than 10 are remembered. Your message is competing with others over multiple channels: newspapers, magazines, websites, banner ads, Blogs, mobile ads, emails and more. How do you stand out and be effective? You must listen...

Google’s Newest Roll Out Could Be A Gold Mine for Your Business
You know that frustration when you’re trying to fix something that you know, with just a little bit of guidance, you could fix yourself, but you end up hiring a costly professional to do it anyway? Leave it to Google to not only develop a solution to that situation, but to develop a solution that doesn’t even require you to leave your home or office. Google Helpouts are similar to the video chat service Google Hangouts except they allow you access to one-on-one video called “face time” with professionals in a wide range of fields. Though the service hasn’t gone live yet, the concept could prove to be a great resource for small businesses in more ways than one.
Do You Have a Disaster Plan?

There is a gap between the way many companies and consumers view their social media accounts. This gap has proved to be toxic for any brand on any platform. Many businesses view social media as strictly a marketing tool and an extension of their advertising...