Getting Started with Email Marketing

To some businesses, email marketing simply means blasting out your company news, blog posts or special promotions to everyone you know via your Outlook, Gmail or Yahoo address book. Even if you think your colleagues and current customers “won’t mind” receiving these, it is not...

Are You Destroying Your Email Open Rate with These Mistakes?

Imagine having what you think should be a successful email campaign lined up and ready to go: the perfect customized template that shows off your brand, hot content that your clients are looking for, a call to action, and even a catchy, intriguing subject line. Bam!...

The Psychology of the “Like”

If you’ve never posted a Facebook status that you found funny/amusing/interesting, and then anxiously spent the next hour checking your phone or computer obsessively to see who “liked” it, then you probably don’t use Facebook. The Facebook “like” is now a form of social validation...

Does Gmail’s New “Tabs” Feature Affect Your Marketing?

Gmail’s new system has caused quite an uproar among marketers. If you haven’t heard, Gmail, when viewed in a non-mobile environment, now automatically segments received emails into three folders, accessible with tabs at the top of inbox. These folders are “Primary” “Social” and “Promotions”. Primary...

How Do You Avoid Social Spam?

Does your company avoid joining the social web for fear of witnessing or being a victim of spammers? Or, conversely, do you just accept that social networks come with spammers and do nothing about it? Neither is the solution for maintaining a smart social presence, so...

Facebook: Big Brother Has Arrived

USA Today recently reported that Facebook has touched a nerve with a broad range of critics upset about the social network's latest batch of online sharing technology. Experts shared their views on Timeline, a feature that maps everything a user has ever done on Facebook, and...