Staging the Essential Room for Millennials

Millennials looking for new homes are willing to sacrifice extra square footage and some luxury features. However, it’s quite surprising to learn what realtor.org named as the one essential room that will not be compromised for this demographic: a separate laundry room. This room topped the...

Visual Tools Rule Real Estate

We have become a visual culture, thanks to the Internet. Now technology has advanced by continually striving to create a relationship between consumers and images. Psychology studies tell is that images “talk” to the viewer; an image can literally captivate your audience, which is what real...

What Luxury Agents Do for That Sale

According to the LA Times, real estate agents listing an $8-million home in Santa Monica wanted to ensure a good crowd for an open house last month, so they hired a stilt walker, shirtless male jugglers and a contortionist who floated in the pool, encased...