Are You Marketing or Telling a Story?

People relate to other people — not businesses. That is the driving force behind all successful social media channels today. So what is the best way to connect with your customers and clients? Through stories. Humans have been exchanging stories since the days of cave drawings....

Genders and Real Estate Decisions

Inman News recently posted the results of a gender study – finding that men and women indeed have different buying styles when it comes to real estate. How exactly do they differ? Men are primarily left-brain dominant. They are specific and literal. If a woman wants something...