Emotional Marketing That Serves Your Audience

I’ve been talking about information overload since IdeaViews first began, and it’s only getting worse. TV, smartphones, news feeds, video… no wonder we all have ADD. As marketers, it’s a delicate balance to give consumers just enough information to make them feel seen and understood,...

How Often do You Audit your Social Media?

An audit reviews all social media accounts and content, compares them to company goals, and then determines if changes need to be made. Some questions to consider when performing a social media audit include: Who do you want to reach? Why? Are you reaching them where they frequent? What...