It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but these campaigns have no magic power if you forget the basics. It doesn’t matter how...
Blog Notions recently weighed in on the age-old tug of war: should your advertising design be creative and pretty or focus on the sales message? Honestly, both are true. Your marketing materials do need to be visually appealing but your message must be compelling in order...
In today’s ever-changing marketing landscape, it’s vital to keep evaluating your advertising strategies on a regular basis. Believe it or not, QR codes were first created about twenty years ago; however, it is only recently that they started being used for business. These codes have become...
It’s been a long and rough five years since the economy took a downturn, and undoubtedly, you’ve seen changes in your business. Now that things are improving, you are probably looking ahead and wondering how your brand needs to change to be prosperous in the...
Part of the appeal of brands joining Twitter is the accessibility it affords the customer, both for complaints and positive comments. Are brands really using this priceless opportunity to connect with their customers or are they making it worse with their silence? While 90% of 50...
Having a decent number of “likes” on your company Facebook page most certainly gives off a good first impression. If I were going to like someone’s page and saw that there were only two other “likers”… yikes. However, it doesn’t stop there. A good social media...
The times have changed. Again. Creating a Blog and providing inspired content used to be a lax process. Either people followed you or they didn’t. But now there are so many key components to a successful Blog, and success is being measured by the number...
We can’t say this enough: just because you have Social Media profiles for your business does not mean you have a Social Media strategy. As with all marketing initiatives, you need a strategy and measurable goals. Without these things in place as a foundation, you...
Social Media – it puts you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, build client loyalty, and segregate your target audience. What does Social Media Marketing entail? Do you have a...
When you first got on Twitter was your reaction the same as everyone else's? Did you overthink it, and insist that it was stupid because it was “nobody’s business what you had for lunch”? I’m guessing it took about six months for you to stop...