Getting Started with Email Marketing

To some businesses, email marketing simply means blasting out your company news, blog posts or special promotions to everyone you know via your Outlook, Gmail or Yahoo address book. Even if you think your colleagues and current customers “won’t mind” receiving these, it is not...

Should Your Emails Be Optimized for Social Media?

With the enormous power and popularity of social media continually on the rise, many people have abandoned email marketing as part of their digital strategies. We disagree – you still need emails, but it’s time to reassess how you integrate them into your social media...

Do You Make New Subscribers Feel Welcome?

Most likely, you’ve worked hard to get subscribers to sign up for your blog or newsletter – created valuable content as a giveaway and are regularly providing them with helpful information in your niche. What do you do once someone has subscribed? Do you welcome them...

How Do You Keep Your Readers from Jumping Ship?

Most social media and email marketers are obsessed with how large their followers, fans, and email lists are. It’s a numbers game to them, but are they truly speaking to the right people? Growing your list is imperative to your business, but so is nurturing the...

Are You Getting Traffic from Social Media?

You may have steadily increasing followers and ‘likers’ each week. Are they buying from you or just lurking? Content is king, but content alone won’t turn your fans into leads. Where are the opportunities to convert them? RSS vs. Email Subscriptions RSS has become one of the most...