What Do Visitors Value Most in a Website?

When it comes to your website, you’ve been told over and over again that content is king, and keeping it fresh is the way to keep your customers and clients happy. While that is always a good rule to follow, the latest research on the...

Boomers and Seniors Really ARE on the Web

We get this question from our clients constantly: “Why should I use social media marketing for my active adult community? That demographic doesn’t even know what it is!” Yes… they really do. And they’re on the web a lot more than we realize. According to eMarketer, the...

Are Tablets and Smartphones Capable of Making Smart “Homes”?

According to the New York Times, home automation technologies like lighting and climate controls have evolved in the last few years to become smarter and more usable. Why? It’s partially due to the introduction of programming from smartphones and tablets. What kind of programs can make...

Are You Prepared for the Mobile Shift?

For a while we’ve been talking about the importance of having your website mobile friendly, but a big shift is about to happen that cannot be ignored by marketers: consumer behavior. How the consumer behaves regarding shopping, entertainment, ads, information, and communication is changing big...

Tablets and Smartphones Drive Ad Response

Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half (47%) of tablet owners and a quarter...

Has Print Media Fallen Behind for Good?

Though the death of print media was declared in late 2006 it actually made a bit of a comeback in 2010. Next it became well known that the Internet is the place that consumers increasingly spend their media time. Today we know that people are...

Mobile-Friendly or Say Goodbye

Is your website mobile-friendly? Do you still think that technology is not worth the extra effort? Not necessary? With the increase in smartphone owners, iPads, Tablets, Nooks and so on, companies will have to make sure their website can be accessed through these devices.  If your...