In-stream Audio Advertising

Most people are unwilling to pay for commercial-free audio streaming. Are marketers taking advantage of this untapped market? According to a report by Forrester Research, 28 percent of U.S. online adults and 17 percent of European online adults stream music on their desktop or mobile phones....

Blogging is a Strategy, Not Just a Content Game

The times have changed. Again. Creating a Blog and providing inspired content used to be a lax process. Either people followed you or they didn’t. But now there are so many key components to a successful Blog, and success is being measured by the number...

What’s In Your Social Media Marketing Strategy?

Social Media – it puts you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, build client loyalty, and segregate your target audience. What does Social Media Marketing entail? Do you have a...

Are You Making These Marketing Mistakes?

Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...