Facebook marketing has come a long way, even from 2012. Companies in general have gone from “Why should I care how many fans I have?” to 92% of all marketers now taking advantage of Facebook advertising. Over these past few years we’ve seen the success,...
Our brains are bombarded with messages by the minute. We spend so much time online and on our smart devices that we’ve become rather blind to standard ads, even when they are animated and flashing - competing for our attention. Are you familiar with “ad...
Mobile location-based ads can result in improved targeting and engagement for advertisers. But do they really work? It depends on their accuracy. Location accuracy is defined as where a user’s stated location is in relation to their actual location, which can vary depending on the source...
Creating mobile display campaigns can be time consuming, but it’s not as daunting a platform as you may think. Mobile display campaigns don't require any special formula and often don't need to be built too differently from standard display campaign. Mobile display is now the strongest growing...
TechCrunch recently announced Google’s plans to offer targeted app install ads on mobile search and YouTube, something recently accomplished by Facebook, Yahoo and Twitter. Businesses that want to promote these app installs across the AdMob network are able to target consumers based on data Google...
First there was geo-targeting, or employing location-based techniques to reach your target market. But advertisers are getting savvy to more precise methods to reach mobile users on the move. Brand campaigns using techniques such as targeting based on location-specific consumer behaviors increased to 58%, up from...
Google doesn’t seem to like competition. It is challenging its rival, Facebook, by using a controversial tactic: requiring people to use the Google+ social network. What? That’s right – if you create an account on ANY of Google’s products such as Gmail, YouTube and even the...
Most social media and email marketers are obsessed with how large their followers, fans, and email lists are. It’s a numbers game to them, but are they truly speaking to the right people? Growing your list is imperative to your business, but so is nurturing the...