In September 2015 Volkswagen was caught up in what some had nicknamed the “Emissionsgate Scandal”. The German auto-manufacturer who had once prided themselves on altruistic culture was suddenly found to be un-reputable in the public eye. As we have seen with business scandals like that...
What should companies value more: the trust of their consumers or their visibility in the market? Here's a look at a recent marketing campaign by The North Face that puts that question to the test....
As humans, it’s inevitable that we are going to feel some emotions about the articles we read or videos we watch. Emoting is part of what we do. Mostly, digital advertisements taking place around those articles have been based on a mixture of tracking your...
Forget robots taking your job. If you are a social media personality, a CGI creation might be coming for your spot in the digital limelight. Virtual personalities are cropping up on social media’s biggest platforms, serving as brand representatives and generating massive followings. Virtual influencers, as...
Many years ago, Google had a fun feature that tried to predict your age, gender, race and interests based on your search history. The technology at the time wasn’t particularly refined so unless your online activity closely aligned with stereotypical assumptions about your demographic, the...
If you spend enough time around marketing professionals, you’re bound to learn the word “content” is on the tip of everyone’s tongue. The term is so ubiquitous, it often gets mixed up with other forms of marketing. Though it has many things in common with...
The way we shop has changed dramatically as new mediums and means of purchase have cropped up left and right. Consumers are searching everywhere for new products and content, so brands and business owners have to adopt a similar approach. In order to reach consumers...
Energy efficient technology in real estate has evolved from an innovative trend to a must-have feature. In both residential and commercial development, energy-saving initiatives raise property values and prioritize a focus on the future. Residential The National Association of Home Builders conducted a survey on the needs...
Social Media is an ever-evolving, fickle virtual world. Platforms disappear almost as quickly as they crop up. Even massively popular social networks aren’t guaranteed to survive with time as we saw with the demise of Myspace. Marketing professional or not, if you want to stay...
Smart home technology is growing in popularity every day. Builders are including smart tech in their new construction plans while current home owners are making tech-based renovations. Unfortunately for renters, apartments don’t allow for the same level of design flexibility as home ownership. If renters...