More and more consumers are “cutting the cord” when it comes to watching traditional television. In fact, according to MarketingLand.com, digital video consumption is up 13% since last year. One quarter of the U.S. adult population watches original digital video programming at least once a month....
If you watch any live television broadcast – a sporting event, American Idol, etc. – I’m sure you’ve witnessed the incorporation of mobile interaction via social media channels. Even pre-recorded television has gotten in on the act. Viewers are encouraged to use Twitter to vote for...
I’ve written countless articles on getting your message to the modern woman, Baby Boomer, Gen X buyer, Millennial, and even the Tween. There’s a demographic virtually no one talks about… the guys. Has anyone explored how these cultural and economic shifts really affect them? How do...