Google Places is transitioning to G+ Local. Uh-oh – now more of us have to figure out how to use Google Plus, as it will have a tangible impact on the web for local businesses. Currently about 25 percent of the more than 2.5 billion daily...
If you're a true marketer you are most likely already using your own email signature to provide information about who you are and where you work. If you’re not… do it now! Did you know that you can update your signature to reflect the marketing campaigns...
Many of our clients are fearful of social media for the main reason that they don’t want people to post anything bad about their business online. The answer, of course, is that people are talking about your business anyway (via Google reviews, Yahoo, Angie’s List,...
Word of mouth is the oldest and most tried-and-true form of advertising. Why? Because it works! A potential client hears positive reviews about your services from someone they trust and they will even cast aside inconveniences to hire you. Unfortunately, word-of-mouth advertising reaches a very...
What is one of the biggest shifts in today’s advertising paradigm? Real reviews from real clients are far superior to the best marketing copy in the world. BUT… the second piece to this paradigm is that good reviews create no value for you if you can’t...