Facebook marketing has come a long way, even from 2012. Companies in general have gone from “Why should I care how many fans I have?” to 92% of all marketers now taking advantage of Facebook advertising. Over these past few years we’ve seen the success,...
Today’s consumers on the web have expectations about privacy; how does that fare with new ad companies’ new practices of tracking, collecting and sharing data without their permission? When asked if they would allow companies to track, collect and share data about them in exchange for...
Email marketing may not seem as hip as the next “latest and greatest” social toy, but it is still a reliable way to generate leads and convert prospects for your business. But you have to do it right. Ask yourself these questions before you launch your...