Why You Should Still Be Kickin’ It Old School

Although you may keep hearing that “print is dead” and “this is the digital age,” this does not mean you should only market your brand online. Entrepreneur.com recently talked about a Pew study that found that 73 percent of surveyed people 18 years of age and...

Has Print Media Fallen Behind for Good?

Though the death of print media was declared in late 2006 it actually made a bit of a comeback in 2010. Next it became well known that the Internet is the place that consumers increasingly spend their media time. Today we know that people are...

Affluents Right at Home in the Digital World

In a recent survey about lifestyles and attitudes, 79% of affluents shared that in the last decade their lives have become quite intertwined with technology, including digital advertising. Almost 60% said they took action as a result of seeing a digital ad, including clicking, searching...

Do We Still Need Traditional Media?

Many Social Media “experts” have predicted the downfall and demise of traditional media. Yes, we strongly encourage our clients to include Social Media in their marketing strategy, but we rarely tell them to drop traditional media altogether. The balance is truly necessary for both branding and...

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