Why Go Retro?

Retro branding is taking hold of the advertising world when it comes to builders! According to Builder Online, these “Grandpa graphics” are modernized versions of vintage 1940s and 50s images that evoke a bygone era focused on handmade quality and business deals done on a...

Women View Word-of-Mouth as Most Effective Advertising

Adweek recently posted an infograph from a Ladies’ Home Journal survey of 1,173 women in January 2014. The study found that female shoppers value peer opinions over any kind of paid ads—and the staggering majority of those surveyed said the experience of someone they knew...

Attracting Clients: Do You Market to Their Emotions?

Many companies are still filling their website and sales materials with marketing fluff and copy that is all about them. They are still missing out on a very important element – finding the emotional benefit for your products or services. Do you focus all your energies...

Still Making These Mistakes in Social?

One of the biggest mistakes brands are still making in social is overemphasizing themselves. Companies are spending time and money to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the fact that those people aren’t message receptacles. They...