Millennials Prefer Mobile Over TV Time

We know that millennials are mobile crazy, but now their obsessive behavior is affecting their all-around media habits. Media Post reports that the mobile behavior of 18- to-34-year-olds is cutting into their time with other media channels. 77% of Millennials use a smartphone daily, which far...

How to Reach the “Other” Target… Men!

I’ve written countless articles on getting your message to the modern woman, Baby Boomer, Gen X buyer, Millennial, and even the Tween. There’s a demographic virtually no one talks about… the guys. Has anyone explored how these cultural and economic shifts really affect them? How do...

Baby Boomers Finally Contributing to Online Sales

Baby Boomers have finally become more comfortable with technology; they have now started spending a great deal of money online. According to Mediapost, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months. Consumers ages 56 to 66...

Gen Xers are Online the Most

It’s not the Millennials that are the most savvy in the digital world. Generation X—the first generation to grow up with PCs—are the ones plugged in the most. These 34- to 45-year-old consumers are heavy users of digital tools, but they also watch more TV...