Are Big Brands Leaving Customer Tweets Hanging?

Part of the appeal of brands joining Twitter is the accessibility it affords the customer, both for complaints and positive comments. Are brands really using this priceless opportunity to connect with their customers or are they making it worse with their silence? While 90% of 50...

How Do You Avoid Social Spam?

Does your company avoid joining the social web for fear of witnessing or being a victim of spammers? Or, conversely, do you just accept that social networks come with spammers and do nothing about it? Neither is the solution for maintaining a smart social presence, so...