At Idea Associates, we hereby decree that content is still king. And we’re not the only marketing professionals who think this way. Ever since Bill Gates crowned content as the king of online success in his infamous 1996 essay “Content is King”, the internet has...
There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...
Social Media is an ever-changing platform, but there are three constants you can rely on. First – your ideal buyer is probably on some form of social media (2.8 billion people are using it these days – the same number of people who lived on...
The weather this winter has been unpredictable at best, at least in our neck of the woods. But while the meteorologist’s forecast continues to vacillate between unseasonably warm and unseasonably cold, the housing forecast is telling us just one thing – Spring Is Here! Traditionally,...
Life in the digital age has made ‘set it and forget it’ the go-to mode for managing every aspect of our lives – from paying bills to managing the temperature in our homes. But, if you’re ‘setting and forgetting’ your social media efforts, we have...
Until recently, Commercial Real Estate was an industry relatively untouched by technology. Sure, platforms like LoopNet made the process of marketing a listing easier and younger brokers may have spent some time on a social media presence, but the daily ins and outs of brokerage...
‘Reality’ TV is usually considered ‘throwaway’ media – something that’s fun to watch, but doesn’t have any real effect on the real world. But, in the world of Real Estate, that’s not necessarily true. We’re all familiar with the Real Estate Reality TV shows –...
Welcome to one of the biggest retail seasons of the year. With the holidays right around the corner, consumers across the country are scrambling to cross everyone off of their list before the big day. And, as we get further into December, we’re all reminded...
The holidays are coming, but can you tell from your social media presence? Whether it’s out of professionalism, political correctness, or just being unsure of how to relate the holidays to your product, it’s easy to try and ignore the season in regards to your...
When you hear the term ‘Smart City’ you may be inclined to envision the streets of the world’s educational meccas. However, in the world of Real Estate, Urban Planning, and Development, that term is taking on a completely different meaning. Today, ‘Smart City’ refers not...