When you’re advertising your real estate company on social media, it can be a little daunting to jump on all of the new trends that come with platforms like Facebook and Twitter. And, if you’re marketing a business, it probably is best not to jump...
Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...
It may seem hard to believe, but we’re already at the point in the year where 2017 is closer than 2015. And since social media is an ever-evolving medium, it’s time to think about what you’ll be doing online in sixth months’ time so you’re...
Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may be considered ‘late adopters’, adopt they have, and Boomers are doing social their own way....
It’s a question that has haunted marketers for generations, and seems to have only been amplified in the oversaturated digital age – how do you get your consumer to stop and pay attention to what your post or tweet has to say? Even better, how...
This March, Twitter turned 10 years old. That means for the past decade people have been churning out 148 character messages to the world expressing everything from their personal opinions to advertising messages. On average 6,000 of those tweets are sent per second and all...
If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...
There is a social network for everything. Vocus.com recently published data that looks at the bigger social networks to see where they will be in 2014: Facebook, Twitter, Google +, Pinterest and LinkedIn with a nod to Instagram and Tumblr. Here are some highlights: Facebook A Nielsen study...
Ad Age recently stated that when an unhappy airline passenger can pay Twitter to show his complaint to tens of thousands of potentially interested people, it's safe to say something profound has changed. Today, a consumer's megaphone is more powerful than a brand's message. Individuals can...
For the month of April 2013, there are some interesting changes in social network rankings. Here are the highlights: Rising Up YouTube continues to rise to its highest level ever. As the number two search engine in the world, it started to move up from November 2012....