According to the Wall Street Journal, Facebook is working on incorporating the hashtag, one of Twitter's most iconic markers, into its service by using the symbol as a way to group conversations. If you’re not familiar with Twitter, the hashtag—a word or phrase preceded by the...
Over the past few months it’s become obvious that the fastest growing social networks are Pinterest and Instagram. Facebook image posts seem to generate more reach, likes and comments than any other type of content. On Twitter, links to images are becoming more popular than...
Part of the appeal of brands joining Twitter is the accessibility it affords the customer, both for complaints and positive comments. Are brands really using this priceless opportunity to connect with their customers or are they making it worse with their silence? While 90% of 50...
Having a decent number of “likes” on your company Facebook page most certainly gives off a good first impression. If I were going to like someone’s page and saw that there were only two other “likers”… yikes. However, it doesn’t stop there. A good social media...
To those who thought QR codes were silly and would die down after the excitement wore off (Twitter?), the trend report for Q2 of 2012 showed a record breaking number with 5.3 million scans in the month of June alone, the highest ever number of...
Many of us find it easy to share our personal life events, photos, and pet peeves over Twitter. Why, then, are we terrified to show a hint of personality on our corporate Twitter account? In some of the larger companies, all tweets have to be run...
We can’t say this enough: just because you have Social Media profiles for your business does not mean you have a Social Media strategy. As with all marketing initiatives, you need a strategy and measurable goals. Without these things in place as a foundation, you...
A recent Pew report indicated that the fraction of "online" adults who use Twitter on a typical day has quadrupled over the past 18 months. What’s an online adult? Someone who uses Internet and email, at least once in a while. About 80 percent fit...
Social Media – it puts you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, build client loyalty, and segregate your target audience. What does Social Media Marketing entail? Do you have a...
Update your tweets. Set a new Facebook status. Foursquare, Instagram, Meetup, Pinterest, Tumblr… it’s enough to make you a little crazy keeping up with your content. But what happens when you need to change your settings? You have to click through site after site looking for...