How to Get a Social Media Audience

Setting up Social Media profiles for your business may seem like the hardest part; you have to know the technology to accurately create them, have appealing graphics, and know how to sprinkle the right keywords into your about page. Most people assume if they master this...

Twitter Tips for Real Estate

When you first got on Twitter was your reaction the same as everyone else's? Did you overthink it, and insist that it was stupid because it was “nobody’s business what you had for lunch”?  I’m guessing it took about six months for you to stop...

How Do You Avoid Social Spam?

Does your company avoid joining the social web for fear of witnessing or being a victim of spammers? Or, conversely, do you just accept that social networks come with spammers and do nothing about it? Neither is the solution for maintaining a smart social presence, so...

Are You Making These Marketing Mistakes?

Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...

Newcomer Takes the Cake with Women

As the new kid on the block, Pinterest seems to be already beating Twitter and Facebook when it comes to trust among women. According to BlogHer’s annual study on women and social media, 81 percent of women said they trusted blogs and Pinterest, while 67 percent...

How Well Do You Know LinkedIn?

LinkedIn has been proven more effective at generating leads than Facebook or Twitter, especially for B2B companies. It boasts over 100 million users and affords brands and individuals the opportunity to build valuable industry connections that can lead to new business, co-marketing and affiliate agreements....

Still Think Size Matters?

You’re a social media marketer – are you still worried about quantity over quality for your success measurement? Does size matter? Really? In a recent study, 75% of the respondents really are still worried about size. Sure, it would look great to be able to tout that...

5 Ways to Derail Your Twitter Campaign

Make it obvious that you’re not tweeting your own content. If you’ve hired a company to coordinate and manage your Social Media, remember that they are writing and tweeting in your company’s voice. The “tone” should be consistent with your business. The absolute WORST thing...