Why Do You Need Testimonials?

Word of mouth is the oldest and most tried-and-true form of advertising. Why? Because it works! A potential client hears positive reviews about your services from someone they trust and they will even cast aside inconveniences to hire you. Unfortunately, word-of-mouth advertising reaches a very...

How Real Estate Agents Are Using Social Media

More and more agents are turning to Social Media to help sell homes. In fact, more than half of the National Association of Realtors' member agents reported using social networking sites last year, compared with a little more than a third in 2009. Nearly two-thirds have...

The Art of the Testimonial

What is one of the biggest shifts in today’s advertising paradigm? Real reviews from real clients are far superior to the best marketing copy in the world. BUT… the second piece to this paradigm is that good reviews create no value for you if you can’t...

Boomers as Tech-Savvy as Millennials? For Realz?

Boomers may not be the first group to run out and buy the latest Netbook or iPad, they ARE as likely as our young Millennials to own computers, access the Web on a daily basis, and own gadgets like the latest mobile phones. According to Ad...