Social Listening – Yes, It’s Important

More and more brands are learning that listening over social media is far more important than broadcasting. Consumers want to be heard, not talked to. Why Listen? Social listening offers opportunities to interact directly with consumers. But it’s not just about setting up a monitoring account and...

What is the Real ROI on Social Media?

It’s a question social media professionals come across a lot. How do you measure a successful campaign? Where are the numbers? Does this practice really bring any value to my business? Many brands choose to answer these questions by leaning on the numbers; they point...

Millennials – Here They Come to Save the Day?

Millennials are America’s largest generation. They are now entering their thirties and their philosophies about how and where to raise a family will have a major impact on the nation’s housing market. Of course their media and political preferences have helped shape how we entertain...

Top Content Curation Tips for Your Blog

If you like to consistently give your audience useful information, content curation is important to you. It gives your visitors reasons to re-visit, refer and interact with you on your Blog and over social media channels. By spending time to find, filter and enhance content and...

Are You Making These Marketing Mistakes?

Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...