Real Estate has been on the cutting edge of new technology lately. From smart homes to VR integration, the way we interact with the commercial and residential market has become more intimate and advanced. Unsurprisingly, a popular gadget is becoming more prominent in the real...
Imagine making a cross-country move to a place you’ve never been with no friends or family in town. It’d be incredibly difficult to spend a Saturday morning touring new apartments when you have to hop on a flight, check into a hotel, and then say...
There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...
When you hear the term ‘Smart City’ you may be inclined to envision the streets of the world’s educational meccas. However, in the world of Real Estate, Urban Planning, and Development, that term is taking on a completely different meaning. Today, ‘Smart City’ refers not...
If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...
What’s hot for 2016 in the world of social media? Is Twitter on the way out? Will Facebook business pages keep changing their viewability algorithms? Is LinkedIn still for professionals only? Don’t worry about any of these – they actually don’t matter going into the new...
Since its launch last March, the Twitter-owned live streaming app Periscope has been downloaded 10 million times. The app acts as a real-time live stream and encourages live engagement through likes as well as typing questions that can be instantly viewed by the streamer. This real time...
Over the past decade, the world of homebuyers has become increasingly digital. Consumers are online the second they have a question or idea. They do extended research to look for information to support their buying decisions. They watch “how-to” videos on YouTube, they read review...
It’s challenging to break through today’s constant bombardment of media and marketing to reach potential homebuyers. Video marketing is one way to uniquely stand out among your competition and reach your audience, but it must be done effectively. Here are some things to remember. Stay helpful...
We are living in an age of News Feed overload. Not only are your Facebook friends constantly updating their statuses with photos, videos and apps, so are major brands. Brands must work harder to stand out and capture the attention of their followers now more than...