More and more consumers are “cutting the cord” when it comes to watching traditional television. In fact, according to MarketingLand.com, digital video consumption is up 13% since last year. One quarter of the U.S. adult population watches original digital video programming at least once a month....
It’s no secret that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, Entrepreneur tells us that it is the ideal platform to learn more about your target group and reach...
Our brains are bombarded with messages by the minute. We spend so much time online and on our smart devices that we’ve become rather blind to standard ads, even when they are animated and flashing - competing for our attention. Are you familiar with “ad...
Video has become an integral piece of marketing in the digital age. YouTube continues to lead the way in audience reach and engagement. Brands are anxious to jump on the YouTube bandwagon, but Convince and Convert warns that without a strategy behind your content you...
Webinars are powerful marketing tools. They are online seminars or master classes designed to educate around a clear and concise topic. Generally around 30-40 minutes, these live events are a fantastic way to demo a product, show off a new feature, offer tips, and introduce...
Original video content can be an extremely effective marketing tool for brands, yet according to Clickz.com, most still aren't using it to engage consumers. What’s the hesitation? It’s been proven again and again that consumers are watching more videos through social media all the time. This...
Not only is YouTube the number two search engine, it also leads the way in paid advertising on social platforms according to a new study by AOL Platforms. The report, which analyzed data found within 500 million clicks and 15 million conversions during the first quarter...
Most information consumed today is visual. We’ve talked about using big, bold images to convey your message, but what about video? Small business owners from all industries are discovering that the use of videos can generate leads and sales online. Since 73% of adults in the...
If a web page takes more than 3-5 seconds to load, I jump off and go to a competitor. Seriously. How about you? Do you hate when you are trying to view a site and it spins, says it’s loading, spins some more… how long...
If you watch any live television broadcast – a sporting event, American Idol, etc. – I’m sure you’ve witnessed the incorporation of mobile interaction via social media channels. Even pre-recorded television has gotten in on the act. Viewers are encouraged to use Twitter to vote for...