So much of a media buyer's time goes into determining which ad units are best suited to a campaign. Which position is viewed or clicked the most? Do people respond to ads that expand and demand your attention? Does video work? Format and position are two...
Smartphones allow us to view videos almost anywhere we are – but surprisingly enough a new study shows that 63% of people watching video on mobile phones are doing so at home rather than on the go. According to a new report by the Interactive...
Do not underestimate the power of video for your business. YouTube is the second largest search engine behind Google. It receives 1 billion views per day – or 41 million views per hour. Instead of thinking “inside the screen” and simply posting video slideshows or virtual...
Social Media – it puts you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, build client loyalty, and segregate your target audience. What does Social Media Marketing entail? Do you have a...
Coined the original smartphone, the Blackberry is having a hard time keeping up with the bells and whistles on the iPhone and Android devices. Ease of use and larger screens are part of the appeal. Some more pros include the availability of ten times the number...
Getting web traffic can be challenging, but keeping people on your site long enough for them to become potential clients or customers is even more difficult. Here are some common mistakes that make people jump ship and what you can do about them. Poor navigation. Nothing...
With the cusp of a New Year upon us, it’s common for us to start to plan resolutions in our personal life. Perhaps you want to lose weight, get in better shape, or stop smoking. But what about your advertising methods? Couldn’t they use a...
Most email marketers focus on getting the right message to the right people, but the message also has to be delivered in the right format and language of your audience. How do you produce the “right message” in the right format? Design needs to be effective, not...
It’s not the Millennials that are the most savvy in the digital world. Generation X—the first generation to grow up with PCs—are the ones plugged in the most. These 34- to 45-year-old consumers are heavy users of digital tools, but they also watch more TV...