Sifting Through Your Analytics

You’re staring at your Google Analytics – sessions, bounce rates, acquisitions, pageviews – what do they mean? Whichones will give you the feedback you actually need for your website? Website analytics can give you a lot of information for growing and improving your website, if you...

How Much Information Should Be On Your Home Page?

There is nothing worse than landing on the home page of a website and having to sift through a short novel to find the information you’re looking for. Conversely, you don’t want to have to little information or your prospects may jump ship thinking you...