We are living in an age of News Feed overload. Not only are your Facebook friends constantly updating their statuses with photos, videos and apps, so are major brands. Brands must work harder to stand out and capture the attention of their followers now more than...
Most information consumed today is visual. We’ve talked about using big, bold images to convey your message, but what about video? Small business owners from all industries are discovering that the use of videos can generate leads and sales online. Since 73% of adults in the...
Say goodbye to the mansion. Buyers aged 19 to 37 want homes designed to suit their specific interests and lifestyles: small floorplans with a feeling of roominess, flexible spaces, built-in storage, and modern amenities such as recharging stations for electronic devices. Clayton Homes built a 1,200...
Today people have less and less time to read plain text status updates. According to inc.com, videos and photos are more likely to get clicked and shared on social media. Inc.com also quoted that on Facebook, videos are shared 12 times more often than texts and...
Over the past few months it’s become obvious that the fastest growing social networks are Pinterest and Instagram. Facebook image posts seem to generate more reach, likes and comments than any other type of content. On Twitter, links to images are becoming more popular than...
Despite its quickly growing popularity among consumers, Pinterest does not yet have a reputation as the most effective social media platform for a business, unless your business has to do with pets, Do-It-Yourself crafts, or recipes (AKA, unless you’re Martha Stewart, who by the way,...
The sudden popularity of Instagram and Pinterest illustrates just how rapidly we are moving toward a visual marketing world. Being constantly inundated with information, users often prefer consuming visual content to reading blocks of text. Facebook users are uploading approximately 300 million photos a day...