Many years ago, Google had a fun feature that tried to predict your age, gender, race and interests based on your search history. The technology at the time wasn’t particularly refined so unless your online activity closely aligned with stereotypical assumptions about your demographic, the...
If you spend enough time around marketing professionals, you’re bound to learn the word “content” is on the tip of everyone’s tongue. The term is so ubiquitous, it often gets mixed up with other forms of marketing. Though it has many things in common with...
The way we shop has changed dramatically as new mediums and means of purchase have cropped up left and right. Consumers are searching everywhere for new products and content, so brands and business owners have to adopt a similar approach. In order to reach consumers...
One of the key components of successful real estate marketing is providing a variety of detailed visuals for your audience. These visual elements can come in many forms, including photography and videos. Though the use of real imagery is very effective when marketing your properties,...
For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...
Marketing isn’t all glitz and glamour. Staying in tune with what’s cool now is important when promoting a brand but some clients need help creating emotional messages that never go out of style. When working with clients that provide care-based services, you’ll have the opportunity...
Stunts aren’t just for adrenaline junkies. Marketing professionals know the benefits of a great publicity stunt and its ability to generate massive amounts of buzz. Just like the fantastical stunts of the Evil Knievel era, publicity stunts are risky feats that can result in big...
At Idea Associates, we understand the importance of offering comprehensive creative and digital solutions for the modern real estate brand. That’s why we pride ourselves on being a full-service marketing agency. But what does that mean exactly and why is it important in the information...
Content is k… yeah, you know the drill. Content is so deeply ingrained in modern marketing strategy, it seems silly to try and defend an alternative approach. The creation, distribution, and management of content is the foundation of profitability for digital marketing. The importance of...
Technology has a way of bringing communication full circle. When texting was all the rage, we thought talking on the phone would be a relic of the past. In a way, we were right. Less people are regularly talking on their phones, but more people...