Adweek recently posted an infograph from a Ladies’ Home Journal survey of 1,173 women in January 2014. The study found that female shoppers value peer opinions over any kind of paid ads—and the staggering majority of those surveyed said the experience of someone they knew...
The new statistics are staggering - today, four in ten households with children under 18 include mothers who are either the sole or primary source of income for the family. The 2010 Census offered a first glimpse at the growth of this group and now Pew...
According to Coldwell Banker's end-of-year Luxury Market Report, the ultra-luxury sector -- generally defined as the top one percent of a given real estate market -- is booming. In fact, in the city with some of the most luxury home listings - Greenwich, Connecticut - sellers...
I’ve written countless articles on getting your message to the modern woman, Baby Boomer, Gen X buyer, Millennial, and even the Tween. There’s a demographic virtually no one talks about… the guys. Has anyone explored how these cultural and economic shifts really affect them? How do...
In 2010, unmarried women made up 20 percent of all homebuyers, according to the National Association of Realtors, compared to 12 percent of single men. What’s responsible for such a variance? Some experts believe it is a sense of belonging, or “nesting” that drives single women...