Women View Word-of-Mouth as Most Effective Advertising

Adweek recently posted an infograph from a Ladies’ Home Journal survey of 1,173 women in January 2014. The study found that female shoppers value peer opinions over any kind of paid ads—and the staggering majority of those surveyed said the experience of someone they knew...

Google’s Newest Roll Out Could Be A Gold Mine for Your Business
You know that frustration when you’re trying to fix something that you know, with just a little bit of guidance, you could fix yourself, but you end up hiring a costly professional to do it anyway? Leave it to Google to not only develop a solution to that situation, but to develop a solution that doesn’t even require you to leave your home or office. Google Helpouts are similar to the video chat service Google Hangouts except they allow you access to one-on-one video called “face time” with professionals in a wide range of fields. Though the service hasn’t gone live yet, the concept could prove to be a great resource for small businesses in more ways than one.
Can You Get New Business Through Social Media?

Agencies, if you are an active participant in social media can you generate new business for your agency and your clients? Social media reminds ad agencies how to do new business the tried and true way: by identifying a target audience, showing your audience their benefits...

What’s Effective in 2012 for Real Estate Marketing?

So, it’s 2012 and there are a multitude of options for marketing real estate. What should you spend your advertising dollars on? What funds allocated in your budget will offer the biggest reach, influence and return in the new media world? ActiveRain, the largest blogging platform...

Are Retail Brands Easier to Like on Facebook?

According to a Crowd Science survey, branded Facebook pages had the lowest number of “likes” (9% of users). The most popular reasons for “liking” a page tied between showing support and finding the content valuable, both at 28%. Online buyers showed they were more inclined to...

Why Do You Need Testimonials?

Word of mouth is the oldest and most tried-and-true form of advertising. Why? Because it works! A potential client hears positive reviews about your services from someone they trust and they will even cast aside inconveniences to hire you. Unfortunately, word-of-mouth advertising reaches a very...