Do You Use Words in Your Listings That Create Urgency?

What words should you use in your real estate listings? According to the Wall Street Journal, it depends on the market. Slow markets should use language that reflects value where more robust economies will get better results describing lifestyle. During strong market cycles, agents tend to...

Words That Sell

“Language forces us to perceive the world as man presents it to us.”  ~Julia Penelope How you choose your verbal packaging when making a presentation can make or break a sales opportunity. Below are five sets of words that repel versus engage your prospect. Cost vs. Investment When...