Sibet Freides brings her hallmark personal touch and more than 30 years of experience in real estate and marketing to every client. She began her career as the Marketing Director for Charles Fraser/Sea Pines on Hilton Head, SC and is a proud member of the exclusive Sea Pines alumni. Today, she is known in the industry for the successful branding of a range of projects including condominiums, apartments, real estate, resorts, and the financial industry. Sibet’s keen ability to identify and highlight the strengths of a project and provide invaluable industry insight all with a sense of humor and unique style makes her a valuable ally in every stage of her clients’ projects.
“Saving one dog will not change the world… but it will surely change the world for that one dog…”
– Author Unknown
Sibet’s other passion is rescuing homeless animals. She is involved with multiple Atlanta area pet rescue societies, where she works to move animals from shelters in Georgia – where the spay and neuter laws are lacking – to the northeast or other rescues where they can be saved.
Additionally, Sibet is very active with the Urban Land Institute Atlanta, having served on the Board of Directors for over 17 years, maintaining a position as the Communications Chair, and serving as the Public Relations representative for the group.
“Design is not just what it looks like and feels like. Design is how it works.”
– Steve Jobs
A natural Type-A personality, Bruce Freides’ attention to detail serves him well as he oversees the day-to-day operations of Idea Associates. As business manager, Bruce is the point person for all of the company’s accounting, computer systems, and production needs. And, a well honed understanding of what makes a ‘good’ website has also led to his overseeing the development of all client websites. Bruce’s dedication to the needs of his clients is balanced by his in-depth understanding of what it takes to keep his team on track and get a job done on time and within budget. This range of experience in the technical and business aspects of daily operations allows Bruce the ability to consult with clients not only on their marketing needs but also on their systems and operations. Whether it’s through effective marketing efforts, a well designed website, or streamlined and efficient operating systems, it is Bruce’s goal to help his clients find success in each of their projects.
“We do not need magic to transform our world. We carry all the power we need inside ourselves already. We have the power to imagine better.”
– J. K. Rowling
Tyler Smith is an award winning graphic designer with an extensive knowledge of both online and print media. With an eclectic background that includes journalism, editing, and design, Tyler brings a unique perspective to each project. From setting the latest trends in website design to crafting effective and compelling messaging, Tyler is a jack-of-all-trades.
“Between two products equal in price, function and quality, the better looking will outsell the other.”
– Raymond Loewy
Christian Peters is a UK-trained, dual citizen graphic designer with over 15 years of experience in the field. Throughout his career, he’s developed a penchant for typography, logo design and copy writing. When not working, Christian is an avid part-time Pool player with an ‘unhealthy interest’ in sci-fi movies and a love for soccer – both England and the soon-to-be Atlanta United FC.
“Whatever you are, be a good one.”
– Abraham Lincoln
The place where creativity and excellence meet is the place Frank strives to live. His degree in Creative Writing and previous experience managing different media platforms gives him a honed ability to develop the voices and narratives for the brands we work with. Frank’s focus is the story, and is excited to help our clients strategically advance their goals through telling those stories.
"I have worked with Idea Associates for over 11 years and they are the best in their field at branding, creating and production of superior and effective timely ad campaigns that work and are in sync with the market. They have been very adaptive and fluid in their approach to the market over these past tough years and continue to produce solid qualified leads for their clients. One of the most important aspects about the company is that they understand not only the marketing side but are very involved with the sales side and results of the leads that are being produced. Not just satisfied with bringing in a lot of leads but how the leads are handled followed up on and that the leads are being worked and turned into prospects, appointments and new owners. I will always highly recommend them as a leader in the field and asset for any type of real estate sales and marketing venture."
"Idea Associates is not a 'one size fits all' solution provider, but rather are a proven partner for our company in our sales and marketing efforts for projects around the Southeast. Sibet and Bruce, and the Idea Associates team, have been an integral part of our market positioning, advertising, and sales team for multiple projects for multiple years. Their holistic approach to our projects provided cost savings from previous sales and marketing efforts, and also provided results which were in line with our needs. They are focused on results, and design strategies to specific property demands (or difficulties) and individual traits."
"I want to thank you all for the fabulous work on my accounts over the years. We have worked together on many interesting and varied properties, but you always find the magic for each project that brings it successfully to market. It is a joy to work with you in brainstorming sessions when we strategically piece together a marketing plan that identifies the target market, suggests critical product attributes required to compete and differentiate ourselves in a particular market, and then develop the unique selling proposition to resonate with our target market that becomes the centerpiece of our marketing strategy. This team does a fabulous job weaving this early planning into effective websites, stunning collateral, and ads/promotions that not only convey information, but prompt a buyer to take action now versus later. Your market research is spot-on. Your creativity is unparalleled. Thank you for helping us be extremely successful in a very challenging market."