Park Springs Health Services
Location
Stone Mountain, GA
Category
Memory Care Services
The Big Idea
First impressions matter in memory care. That's why in designing the perfect campaign for Pebblebrook, we started with extensive research, onsite tours and interviews, and compassionate content curation. To develop a message, visually and emotionally, that conveyed the life-changing benefits of this community's revolutionary model of care, we used social media to establish them as thoughtful industry experts and as a platform to share organic moments in the community. Our creative campaigns used soft imagery and emotionally stimulating copy to connect with their audience. Using a social, digital, print, and email marketing strategy, we helped Pebblebrook bolster leads, strengthen industry connections, and increase their number of contract signings.
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