“What are the amenities” is a question that is prevailing in every sector of real estate. A concept that once existed primarily in the hospitality industry now permeates both residential and commercial trends, with different desired amenities based on the different generations. Between the three...
Today’s builders believe their competition is simply other new home communities, but in reality it’s not. Homebuyers are looking at existing homes when they set out to make the big purchasing decision. How do you position yourself to get through to these buyers? When you lay...
Age-restricted communities continue to make up a large segment of the housing market. Because of the changing needsand desires of the Boomer market, newer active adult communities have taken on a different flavor. There are 76 million Baby Boomers in the nation, and they don’t want...
Millennials are the obvious target demographic for hot new apartment properties as they move away from Mom and Dad, but what if their neighbors ARE Mom and Dad? Yes, empty nesters are starting to flock to apartment living as their children go off to college and...
Want to boost your home value? The Wall Street Journal suggests inviting your mother-in-law over, as space for aging parents is a hot real estate amenity now. Building on-property units for parents and in-laws is becoming increasingly popular and builders are hoping to join the trend. It...
A recent survey by the NAHB reveals what prospective new-home buyers desire—and what they’re willing to pay for it. As the economy recovers pent-up demand is released and we see housing markets stabilize. As builders and buyers return, they are asking the next logical question: what...
Recently college enrollment has exploded and campuses are struggling to keep up with housing demand. More and more builders are starting to dabble in student housing. The lure is pretty basic: as students stay in college longer to graduate, the need for on- and near-campus housing has...
For most people, building a new home starts with a list of “must haves” and a list of luxuries that it would be nice to have. Some new home amenities have transitioned over the years from being considered luxuries to being standard additions to today’s custom...
Home sales may still be struggling, but the rental industry is booming. Aside from the housing market woes, more and more Americans are downsizing. It’s no surprise that rentals are on the rise. Gen Y is not as interested in garden-style apartments. So will high rises...
Baby Boomers used to be one of the largest targeted demographic groups in the housing industry. As their retirement funds diminished over the past few years, many were forced to work longer before considering a retirement home or community, which put them in a limbo...