Is the Next Generation Willing to Pay for Digital Content?

A recent Ad Age survey revealed that, contrary to popular belief, younger customers are more willing to pay for digital content. Among customers younger than 26 in developed markets, 30% are already paying for some forms of digital video; 34% pay for digital music and 40%...

What’s Hampering Your Mobile Content?

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...

How Do Consumers Feel About Ad Tracking?

Today’s consumers on the web have expectations about privacy; how does that fare with new ad companies’ new practices of tracking, collecting and sharing data without their permission? When asked if they would allow companies to track, collect and share data about them in exchange for...

Facebook: Big Brother Has Arrived

USA Today recently reported that Facebook has touched a nerve with a broad range of critics upset about the social network's latest batch of online sharing technology. Experts shared their views on Timeline, a feature that maps everything a user has ever done on Facebook, and...

Foreclosure Gone Social?

I read this interesting article today and had to share my opinion! The article reads, “With roughly 4 million foreclosures in the pipeline in this country, some legal experts say it's just a matter of time until lenders win the right to serve foreclosure documents through...