Mobile Marketing Mistakes

When email campaigns first hit the scene, it was quickly learned incorrect email marketing could result in grave mistakes for your brand. Mobile campaigns are no different, and you want to avoid these mistakes at all costs. Missing a Call to Action. In all your marketing...

How to Handle Mistakes in Your eBlast or Newsletter

Email marketing produces one of the top ROI percentages for marketers; however, the marketers that send them are only human. Even with extreme attention to detail, mistakes in your eBlast or newsletter do occasionally reach your subscribers’ inboxes. Since there is no ‘un-send’ button, what...

5 Ways to Make Sure Your Ad Campaign is Ineffective

1. Take all the copy from your client’s 8-page brochure and fit it into a print ad. We are now a society amid information overload. No one has time to read long, descriptive paragraphs about a...