With the ability to skip ads, fast forward through commercials, and employ pop up ad blockers, the message to marketers has been clear: consumers don’t want to be annoyed by advertising. It’s a daunting task to reach your audience with your message when they don’t...
Today’s technology allows us to make digital ads personal and targeted; yet brands continue to use these advanced digital platforms for old marketing tactics – shouting and touting about themselves. It doesn’t matter if you convey your message from a shiny new social network or...
More and more brands are learning that listening over social media is far more important than broadcasting. Consumers want to be heard, not talked to. Why Listen? Social listening offers opportunities to interact directly with consumers. But it’s not just about setting up a monitoring account and...
Before you start pointing, clicking and uploading everything under the sun, have you figured out your brand’s goal for Instagram? Are you solely looking for a herd of followers or are you looking for engagement and loyal customers? This is the biggest decision every business...
There is a gap between the way many companies and consumers view their social media accounts. This gap has proved to be toxic for any brand on any platform. Many businesses view social media as strictly a marketing tool and an extension of their advertising...
We saw that many brands tried to culture jack the Oscars with real-time tweets as part of their campaigns. But are they doing it right? Have we not learned anything from the use of QR codes? Take QR codes in magazine ads - their only role...
Part of the appeal of brands joining Twitter is the accessibility it affords the customer, both for complaints and positive comments. Are brands really using this priceless opportunity to connect with their customers or are they making it worse with their silence? While 90% of 50...
The 20 million US children aged 8 to 12 are the new power players of consumerism. Yes, today’s tweens are now known as Generation Z. It has been estimated that they are spending $30 billion of their own money annually and influencing another $150 billion...