Print. iPhone. Desktop. Tablet. There is a multitude of formats for serving ads, and it is perpetually growing. Figuring out where ads really reach and resonate with consumers can be overwhelming for today’s marketers. The Wall Street Journal shared some new research suggesting that tablet magazine...
Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half (47%) of tablet owners and a quarter...
How do apartment managers attract and keep up with tech-savvy Gen Y renters? What amenities are they looking for? Here’s one key: upgrades. They view rental communities just like their cars and smartphones– having the ability to constantly change and be upgraded. So what do “upgrades” look...
There has been a great discussion going on in one of my favorite LinkedIn groups recently - What are your five best tips for a marketing website? I saw some great viewpoints, strategies, and suggestions that I agree with 100%! But there were also vital points...
[caption id="attachment_2387" align="alignleft" width="198" caption="QR code for the URL of the English Wikipedia Mobile main page"][/caption] Mobile marketing for homebuilders has proven to now be more affordable and effective with QR Codes, which enable builders to create interactive experiences for potential homebuyers from almost any location...
Outdoor advertising may still be around… but it has a lot of catching up to do. When billboards first appeared they were made of poster paper and hung where passersby couldn’t help but notice them—and today, that’s largely unchanged. The messages may have evolved but advertisers...