Brands – Stop Talking AT Your Customers

Today’s technology allows us to make digital ads personal and targeted; yet brands continue to use these advanced digital platforms for old marketing tactics – shouting and touting about themselves. It doesn’t matter if you convey your message from a shiny new social network or...

Teens Are Losing Interest in Facebook – What Are They Turning To?

CNet.com recently reported: Piper Jaffray’s semi-annual report on teen preferences revealed that Facebook continues to lose appeal with teenagers. What’s taking its place? Piper Jaffray's spring 2014 report Taking Stock With Teens, published in April, surveyed around 5,000 teens spanning fashion, video games, Apple products, and social...

The Psychology of the “Like”

If you’ve never posted a Facebook status that you found funny/amusing/interesting, and then anxiously spent the next hour checking your phone or computer obsessively to see who “liked” it, then you probably don’t use Facebook. The Facebook “like” is now a form of social validation...

Paid Ads or Branded Pages?

eMarketer estimates that US social network ad spending will grow 31.6% in 2013. Are brands looking deeper than just pumping money into targeted display ads delivered on social media platforms? 73% of respondents surveyed by Forrester Consulting were found to use Facebook branded pages to deliver...

Technology and Location – Top Appeals

It’s time to start appealing to the up-and-coming demographic on a larger scale. Several surveys have been conducted recently on the housing preferences of Gen Y, and those findings showed that location and technology were of some of the utmost importance to this unique group....

What is a Lurker?

Lurkers are people who read but don't contribute or add comments to Social Networks, including blogs, Twitter, Facebook, and community forums. Studies suggest about one percent of people contribute new content to Social Media, another nine percent comment, and the rest lurk. What are some reasons...

Top 7 Social Networking Sites for Real Estate

Here are the top seven social networking sites that benefit anyone in the Real Estate industry. 1. Facebook Now reaching 800 million active users, Facebook is one of the easiest ways of finding prospective customers within any given area. For real estate you can target very specific...

The Benefits of Google+

There always seems to be a new social network – so why try Google+? Over the last several years, online conversations have moved from blogs to social networks. The most engaging status updates, tweets and shares generate conversations, edging them up to the top of the...

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