28 Apr Teens Are Losing Interest in Facebook – What Are They Turning To?
CNet.com recently reported: Piper Jaffray’s semi-annual report on teen preferences revealed that Facebook continues to lose appeal with teenagers.
What’s taking its place?
Piper Jaffray’s spring 2014 report Taking Stock With Teens, published in April, surveyed around 5,000 teens spanning fashion, video games, Apple products, and social networks.
It turns out that 30 percent of surveyed teens chose Instagram as their most important social network, making it the top social property for the first time since the survey’s inception.
Facebook was the preferred social network only a year ago. Jaffray’s report suggests that teens, in search of a more fun zone, are tiring of Facebook and choosing Instagram, now with 200 million monthly active users.
Facebook itself isn’t troubled by the news, as it owns Instagram. Soon Instagram will begin serving up advertisements; the social network can use its photo app to continue to pull in advertising dollars around this soon to be powerful demographic.