Advertising Should Solve Problems

The average person sees more than 3,000 ads a day, yet less than 10 are remembered. Your message is competing with others over multiple channels: newspapers, magazines, websites, banner ads, Blogs, mobile ads, emails and more. How do you stand out and be effective? You must listen...

What’s Hampering Your Mobile Content?

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...

Consumers Declare a Price for Viewing Ads

Whether it’s channel surfing when commercials come on, recording shows and skipping through advertisements, or selecting “Skip Ad” the very second it becomes available online, 50% of Americans report they will do ANYTHING to avoid seeing ads, according to Media Post. An interesting new report from...

Women View Word-of-Mouth as Most Effective Advertising

Adweek recently posted an infograph from a Ladies’ Home Journal survey of 1,173 women in January 2014. The study found that female shoppers value peer opinions over any kind of paid ads—and the staggering majority of those surveyed said the experience of someone they knew...

An Inside Joke

In the world of advertising, there are a million approaches to getting an audience’s attention. But what drives engagement? Based on some trends, intentionally visually confusing ads. These ads don’t make sense on the first pass, or the second, or maybe even the third. They...

Internet Radio Has a Special Appeal to Marketers

According to a new eMarketer report, “Internet Radio: Marketers Move In” the Internet radio audience is growing. Shifts in consumer listening behavior from terrestrial radio to streaming stations have users embracing internet radio on a growing range of devices. Internet radio advertising currently is a very...

What Is Retargeting?

Typically, only 2% of shoppers convert to buyers on the first visit to an online store. Retargeting brings back the other 98% by keeping track of people who visit your site and displaying your ads to them as they visit other sites online. How does it...

Google+: New Social Tactics?

Google doesn’t seem to like competition. It is challenging its rival, Facebook, by using a controversial tactic: requiring people to use the Google+ social network. What? That’s right – if you create an account on ANY of Google’s products such as Gmail, YouTube and even the...

Tablets and Smartphones Drive Ad Response

Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half (47%) of tablet owners and a quarter...

Do I Really Have to Consider Mobile Marketing?

Maybe you’re still trying to figure out this Twitter thing and you simply can’t imagine why you should consider yet another “fad”. Guess what: Mobile marketing is no longer considered “out there”, it is here and still growing. If you’re not marketing your business to mobile...